If you earn from your blog or WordPress website, then knowing what your visitors want can be game-changing. According to Mark Roemer, knowing your visitor’s needs can help you rank your website higher in the search results and also boost your visitor retention significantly. Moreover, doing it isn’t complex at all. Here’s what you need to do:
Use the Google Search Console
Google Search Console, also known as Webmaster Tools in the past is a free service that allows you to monitor your website’s appearance on Google search results. It also allows you to keep track of the keywords used by Googlers to find your site.
The information from the Search Console lets you check your site’s performance in terms of clicks, impressions, rank on the search engine results, and click-through-rate. You can also refine your results based on the device, country of origin, and other such factors. Analyzing this information will give you insights into your visitor’s needs. Create relevant content based on that information so that you can increase your website traffic.
Use Google Analytics
Like the Google Search Console, Google Analytics is another service provided by Google for free. With this free tool, you would be able to find out extremely valuable information. For instance, you would be able to see the lowest bounce rate and longest average time on a page on your website.
After you find out your best-performing pages, you can find clues to what makes them work so well with your audience and apply it to other pages throughout your website. Similarly, you can also find your worst performing pages and figure out the things that don’t work so that you can avoid them in the future.
The relevance of your content
Google Analytics can also help you to figure out how your content is relevant to the website visitors. Go to Acquisition>All Traffic>Channels on Google Analytics and click on ‘Organic Search’ from the list of channels. There you would be able to spot average session duration for users who found your website through a particular set of keywords.
You would be able to spot the time spent by users on your website who found it through a particular set of keywords and their bounce rate as well. That can help you increase the relevancy of the content that works best for your website and filter out the spam.
Create a survey
The best way to know what your visitors want is to ask them. Use the information you get on the Google Search Console and Google Analytics to craft a survey that would generate useful insights that can be applied to your website. Remember that surveys aren’t an effective tool for getting stats and numbers, but open-ended answers.
Mark Roemer believes that with the right tools you can get the right information and know exactly what your visitors want. Making adjustments to your website to serve your audience in the best way possible is a sustainable way to increase and retain those clicks.