The SEO goal for marketers and business owners alike, getting on that elusive first page of Google is akin to winning the lottery.
Statistically, a whopping 75% of people will never scroll past the first page on a Google search, meaning that if your business is only ranking on the second, third or even fourth page on SERPs, you need to act, and you need to act fast.
Fortunately, if you are struggling to rise in the ranks of Google, the below four tried and tested methods are exactly what you need.
From focusing your keyword research on long-tail keywords to writing as much high-quality content as humanly possible to boosting your page authority with backlinks, keep reading to discover how you can get on the first page of Google sooner rather than later.
1. Target long-tail keywords
If you are struggling to compete with big, long-standing businesses, then you need to avoid choosing popular head keywords. Instead, you should opt for long-tail keywords, which deliver less volume individually, but when you use several of them together within a piece of content, they will have the ability to drive significant traffic to your site.
Not convinced? Would you be interested to know that Amazon makes 57% of its sales from long-tail keywords? Not seeming like such a bad idea now, is it?
2. Out blog your competition
A very simple tip, if you post more high quality, original, and, most importantly, optimized content than your competitors, then you will rank higher than them on Google. If you have the time and the expertise, you could write and optimize these blogs yourself, or you could enlist the help of professional SEO services if you want guaranteed results.
In terms of how to write content that Google will love, try to write blog posts that are 2,000 or even 3,000 words plus and make sure that all your content is easy to consume.
3. Gain quality backlinks
Backlinks have the unique ability to boost a web page’s authority and Google, although they don’t like to admit it, favor sites with high authority pages over those with low authority ones.
One way to boost your site’s authority is to add relevant internal links; another is to participate in guest blogging.
4. Appear in Google’s featured snippets
Earning a featured snippet means that you have successfully ranked for position zero on Google. This is the highest-ranking spot available without resorting to paid advertising.
Sounds pretty great, right? It is, and even better, it’s not as hard as you think it might be to appear in featured snippets.
Simply, try out the below tips, and your content will be ranking in featured snippets before you know it:
- Create content specifically designed to answer a question
- Use long-tail keywords in your headline
- Make sure your content is user-focused and high quality
- Create an FAQ section at the end of each blog or article you post